Revenue Recovery

Kurtz Hospitality Marketing is a full service sales, marketing, and operations agency with a deep bench of experience. Our team has worked through some of the toughest times in the hospitality industry and come out the other side successful. Our goal is to create easy to digest packages for our clients that will help them get on the road to recovery faster.

Our approach has always been to be nimble and results driven in our work for our clients. The revenue recovery packages have been designed to focus on where the business is and make sure your property is front and center.

One Month Plan

Sales Planning for Recovery – KHM works hand in hand with our hotels partners and their sales teams to create the most direct routes to opening the revenue pipeline.

Sales Messaging Plan – Working with our partners or members of the hotel team, Kurtz Hospitality Marketing assists hotels with crucial messaging from both a sales standpoint and guest facing position to help ensure consistent messages are getting out.

Sales Training – The key to any growth, in recovery or in the good times, is sales. Having a sales force that aligns with the core values of the property and connects the property to the consumer pipeline in crucial. KHM will create a sales training program that focuses on the properties immediate needs of increasing visibility, capturing customer momentum, and leveraging the right mix of business for success.

Marketing Planning – KHM will work with your team to outline a marketing plan that works hand in hand with the sales plans and strategies to created a targeted message to guests.

Team Structure and Restructuring – During these times, more hotels are focusing on the overall structure and deployment of the team. Having the right talent focused on the right market will only add to the overall success of the property. With over 20 years experience in managing teams responsible for all aspects of revenue in the hospitality arena, KHM is the ideal partner for revenue team alignment strategies and plans.

Consumer Messaging Plan – Saying the right things to consumers can make or break success coming out of a national (and international) event. We will work with your team to ensure messaging is accurate and consistent.

Three Month Plan

Sales Planning for Recovery (expanded) – KHM works hand in hand with our hotels partners and their sales teams to create the most direct routes to opening the revenue pipeline. This includes but is not limited to: a deep dive of current markets, outlook into other feeder markets, digital marketing, current environment and ways to market and sell with in that space.

Outlet Sales Planning – The same as above but focused on any other outlets the hotel has.

Sales Messaging Plan – Working with our partners or members of the hotel team, Kurtz Hospitality Marketing assists hotels with crucial messaging from both a sales standpoint and guest facing position to help ensure consistent messages are getting out.

Sales Plan Execution (if needed) – KHM understands that resources on property may be limited for a while and we are here to help. Our team can assist on a macro or micro level to execute the plan we helped create.

Sales Training – The key to any growth, in recovery or in the good times, is sales. Having a sales force that aligns with the core values of the property and connects the property to the consumer pipeline in crucial. KHM will create a sales training program that focuses on the properties immediate needs of increasing visibility, capturing customer momentum, and leveraging the right mix of business for success.

Reservations Team Training and Follow Up – Applying the belief that the reservations team is part of the sales team, we will work with the reservations and front desk team in sales training and role play reservations calls.

Sales Training Follow Up – As a way to ensure maximum retention, KHM will follow up on sales training and strategies that were initially implemented.

Shop calls – Many learn by doing and shop calls can be a great way to sharpen sales skills and work through new messaging.

Marketing Planning and Execution – KHM will work with your team to outline a marketing plan that works hand in hand with the sales plans and strategies to created a targeted message to guests. KHM will also help you and your team execute the plan to ensure maximum visibility in the marketplace.

Team structure and restructuring – During these times, more hotels are focusing on the overall structure and deployment of the team. Having the right talent focused on the right market will only add to the overall success of the property. With over 20 years experience in managing teams responsible for all aspects of revenue in the hospitality arena, KHM is the ideal partner for revenue team alignment strategies and plans.

Consumer Messaging Plan – Saying the right things to consumers can make or break success coming out of a national (and international) event. We will work with your team to ensure messaging is accurate and consistent.