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One month ago today, Christmas morning 2020, a bomb ripped through downtown Nashville’s most historic district – 2nd Avenue. While my home is one block from the blast site, we were very fortunate. While our home simply needs some windows and a few new wine glasses from a collapsed shelf, our neighbors on 2nd Avenue were not so lucky. Hundreds of residents, 46 businesses and 1,200 employees were all suddenly displaced that morning. The downtown community is a tight-knit neighb

Hotel Food and Beverage for the Holidays With declining occupancy rates during the pandemic, hotels have found resourceful ways to let their food and beverage operations shine in an effort to affect lost room revenue. From the multi-year trend in boutique and independent hotels to create welcoming destination dining spots, these hotels have grown their capture rate of in-house guests as well as developed a loyal following of local diners. As quarantine and various capacity re

Last month, travel dropped to its lowest level nationwide in recorded history. As we begin to come back, leisure travel has been the first segment to inch back to some sense of normal. People are ready to leave their homes and are looking for some sort of escape. Beaches in Texas and Florida have opened and travelers are beginning to visit these spaces. STR notes that U.S. hotel performance, while it took a hit, is bouncing back faster than China and Europe. This is good news

Last night, Middle Tennessee was hit with a devastating tornado. Many of our homes and businesses were damaged or entirely destroyed as the storm ripped through the community. Today our hearts go out to all those that were affected by the storm. Those of us lucky to avoid a direct hit still woke to no power. Even at lunch time, first responder sirens were still screaming by my home in downtown Nashville. The images flooding social media are hard to look at, messy, not what pe

The Ever-Evolving Nashville Market Nashville continues to be a city on the rise. More and more we are hearing these questions from our clients: 1) How many hotels are enough and 2) Can Nashville sustain the growth? Of course that question has been asked for the past 5 years as more restaurants and hotels enter the market. Last March we reported that 3,521 hotel rooms were under construction. Today, with only 42% of those rooms still under construction, that number has grown t

Where are they Now? An Essential roundup of the 2017 Nashville Hotel Market With 2017 coming to a close and the new year right around the corner, it is useful to take a look back on the thriving year Nashville's hospitality industry has had. While construction and renovations will persist into 2018, we predict the industry's focus will pivot. Through operations, rate yielding, sales and marketing efforts, culinary offerings and amenities, it will be interesting to watch how t

Nashville’s ever-changing hotel landscape has created a need for established hotels to continue to retain relevancy in the marketplace while staying competitive in with the new supply. New properties are challenged with establishing a new brand in a developing market, lack of an online reputation for the new property, as well as operational challenges. That said, existing properties can face the perception that they are not the new, shiny, hotspot on the block. In an effort t

As Nashville continues to expand its hotel offerings, a rise in limited and select service hotels throughout the city have continued to match nationwide growth. At any given time, the percentage of limited and select service hotels of all rooms under construction in the city represents approximately 43% - 45% . Limited service hotels are traditionally defined as little to no food and beverage offerings, while select service usually have some food and beverage outlets.  While

Boutique, independent, and lifestyle brand hotels have gained significant popularity and market share since the recession. Nashville will see a large number of these unique properties opening in the next 6 - 18 months.  Four of these new properties will be located on a one block space.  In this third installment of market updates, we will explore the new hotel properties of 4th Avenue North or “Boutique Row” as it has become known. Market Update: The Nashville Hotel Market -

One of Nashville’s newest stars opened yesterday in the heart of vibrant downtown Nashville.  The new 21c Museum Hotel Nashville opened their doors to welcome visitors to a completely different hotel experience. Steps away from the Broadway entertainment district and located on 2nd Avenue North between Church St. and Union St., this new property brings a colorful and cultural experience to the already effervescent Music City stage. Kurtz Hospitality Marketing Client Spotlight

As construction continues at break neck speed in Music City, hotel projects are right in the thick of it between the impressive number of planned and under construction projects. Continuing the Market Update Series, this week we will explore “the Big Kahunas”.  Each of these properties have over 450 rooms and have either been completed in the last 9 months or are under construction. It should be noted that there are a few more in the pipeline that are in final planning or hav

Kurtz Hospitality Marketing – Client Spotlight Table 3 Restaurant & Market The Salmon at Table 3 Restaurant & Market Table 3 Restaurant & Market, located in the Green Hills neighborhood of Nashville, TN has been a wonderful Kurtz Hospitality Marketing client for the past year. In that time, we have helped increase their social media presence, worked on messaging for media alerts and email blasts, and increased their visibility in an ever-growing restaurant market. Opened in 2